McDonaldization refers to the increasing presence of the fast-food model in many organizations that are involved in shaping people’s daily lives. It is a process whereby the principles of restaurants are dominating many sectors of Qatar society, as well as of the rest of the societies. When it occurs in the university, work, travel, leisure, shopping, healthcare and education become subject to this process. You can find shopping malls, food courts, and sports stadiums; even cruise ships reflecting this trend toward standardization.
Each industry is based on a principle of high and efficient productivity, which translates into a highly rational social organization, with workers employed at low pay, and customers experiencing ease, convenience and familiarity.
Ritzer’s four primary components of McDonaldization can be applied here. Firstly, there is calculability. McDonaldized services are quantified. The customer’s burgers and fries are an exact size, and are delivered within a specified time. Quality is redefined as quantity. Secondly, there is efficiency. This means that in a time-pressured society, mcdonaldized services are desired because they are fast. The third one is predictability. This means that the products and services are standardized at all times and everywhere. They are the same. The fourth one is control. Where possible, technology is substituted for human labor. The goods and services are automated. Irrationality and rationality is the fifth aspect. Irrationality means that the rational systems are unreasonable systems. This further means that they deny the human reason, the basic humanity of the people who work within or those that are served by them.
In conclusion, McDonaldization is a good business model that many industries have adopted the same organizational characteristics. It aids society a lot because they get goods and services efficiently and effectively.
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