Feminism in The Hunger Games

                                             In 2011, Suzanne Collin’s The Hunger Games become quickly worldwide Young Adult literature best seller. The story revolves around Katniss Everdeen, a sixteen-year-old girl that takes her younger sister’s place to fight in a survival-of-the-fittest tournament in a post-apocalyptic world....

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How Hookah Lounges Manage Risks

The Ministry of Municipality and Urban Planning stopped issuing permits to open up Hookah (sheesha) lounges and cafés a couple of years ago. I’m guessing that the ministry decided this to start limiting the hookah lounges and encourage the people to open up other businesses. A permit is required to open up a hookah lounge today, and the only way to get one is through buying one from an existing lounge. The prices of those permits are increasing...

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Starbucks and product placement

Product placement in movies is an embedded way of advertising a product. Bands use it to create the image they want about their products. When product placements are used in movies viewers are getting affected without even knowing it. Because brands choice a character or a scene that will get their product associated with the image and characteristic they want to create about their products.Ads are boring!Most people don’t like to watch TV commercials!...

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Risk Management in Television Shows

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Product placement in Cast Away

The movie Cast Away staring the famous actor Tom Hanks and directed by a well known director called Robert L. Zemeckis was a box office success. The movie’s plot is about a FedEx CEO that’s been in a plane crash, and found himself lost in a deserted island. Not only Cast Away was a great movie, it was also a great example of product placement, it’s almost impossible to miss the FedEx building, boxes, sings, airplane, packages and cars in the...

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Product Placement in Music Videos

Ever felt like you could use an ice cold Dr. Pepper every time you watch 90210? Or maybe you've felt like you need a Macbook because that's the only way your work will turn out spectacular? There's a reasonable explanation for that and the perfect term for that is called "Product Placement"Product placement is an advertising tool, which is used as an alternative to long, and boring commercials. This is a successful way of promoting a product because...

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Product Placement in Movies

Companies use advertisementsto draw their audiences’ attention and get them interested to buy their products. However, people usually don’t like to watch the ads. People think of the ads as a break from movies, they can get up, go to another place, or they can change the channel; people hate watching ads. Therefore, companies figured another way to advertise their products, which is in movies; this process is called product placement.According to...

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I Fell in Their Trap, Did You?

Last week, we learned about the culture industry from the critical theorists’, Adorno and Horkheimer’s, perspectives. As professor Geoff Harkness explained to us in class, “popular culture is propaganda for corporations, designed to increase their economic power and social dominance.” Basically, we as consumers are soft targets for the big corporations since they produce shows, TV programs, films or design products to entertain us, and to keep us...

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Nicholas Sparks - Why so famous?

How do film directors and producers ensure that their films don’t flunk, and end up being best sellers? I recently learned about certain risk management techniques that all these billion dollar production companies use to make sure that all the time and effort put into producing their movies don’t go to waste. They contain tactics like: - sticking to traditional genres and other conventions. - Hiring prominent writers, producers, or directors with...

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The Lady and The Tramp

We all heard of a movie called The Lady and The Tramp. It’s about two dogs that are from different social classes meet and get married in the end. It’s a famous classical Disney movie which demonstrates The American Dream ideology and the clear division in social class. In the beginning of the movie it shows how and where the upper class dogs live in very sophisticated and luxurious houses. Then on the other side, the dirty, uncared for, the lower...

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High Society Music?

When I stepped in to Virgin Megastores a few days ago, I found a music stand that was labeled "High Society".   It seemed like they wanted to associate that specific stand with highbrow culture. Highbrow culture is culture that is consumed by intellectuals and people who belong to a high social class. However, labeling the stand itself felt like Virgin Megastores was trying to appeal to the people who are from a lower social class interested...

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Dance+Romance+Fight=Success?

With over a 1000 films being churned out in 10 or more languages every year, the Indian film industry is more than capable of satisfying the needs of the billion-strong movie aficionados in the country. Yet if I was to count the number of those movies released even in the last 5 years that had a different content, I would be left with a considerably small number. Why is this the case? The answer very much lies in the risk management topic of sociology which highlights the strategies adopted by movie producers in ensuring profits with their movies.but...

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Highbrow Heavy Metal?

      Heavy metal has long been an unspoken interest of mine. It is not like I am ashamed of it; I am not ashamed at all. It has been the only consistent favorite genre of mine for the past eight years. The only issue with being a fan of this genre is the social stigma attached to its universally lowbrow, or unsophisticated, status. Public disapproval of the genre manifests more prominently in the mostly resistant Middle...

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